As a product team, you live and breathe your product. One of the hardest questions is: “Will the stuff we are working on right now be successful?”
We’ve written this book, to put it simply, to demystify what Product Discovery means. We will look to explain the thinking behind the concept in an easily digestible format, and to give you, the reader, actionable tools that you can use with your team to create effective products and services.
The book is primarily tailored to product managers or product owners who create tech products. However, if you have another role in a product team, you will receive value from the book as well.
The book is especially useful if you haven’t done that much structured Product Discovery in the past. You have heard the term, read some articles, and you are curious to get started.
This book features real-life stories from product development, traps, and fallacies that you should avoid, mental models, and finally a Holistic framework to build the right product. The contents are both theoretical and practical in nature.
We have written the book according to what we do and preach. It is based on experience coaching product teams, hands-on. We have then developed the book iteratively and incrementally, by publishing early and improved versions, as well as, asking readers for continuous feedback along the way.
Starting with Product Discovery can be a daunting task, and not for the lack of resources or opinions out there. If you're looking to make a strong first/next step into learning more about Product Discovery and establishing it as an integral process in your org, start with this book. It will give you everything you need, and only what you need. After reading it, you will feel confident to start and ready to answer any challenges you might meet on your way to product discovery excellence!
Product discovery -- figuring out what customers want and value -- is hard. "Holistic Product Discovery" is a straightforward guide on how to avoid common traps as you build products. The book provides clear frameworks, examples, and case studies that will help you to build products that delight customers. If you want to level up your Product Discovery approach, this is the book for you.